As 2015 is already well underway, business owners should be devising ways to enhance their customers’ overall purchasing experience. Developing ways to better understand and reward your loyal customers, as well as attracting and maintaining new ones.
In a world ruled by technology, it cannot be denied how much we all rely on our smartphones. This year we will see the rise in peoples’ preference of using their mobile wallet as it provides convenience like we’ve never experienced before. Make your customer’s in-store experience more seamless by providing them with digital loyalty cards that will never again be lost in trouser pockets or misplaced in handbags!
Here are 10 reasons why you need to upgrade to a digital customer loyalty program today.
1. You get to understand your customers
Strengthen relationships with your customers by having an insight into their buying habits. You have the ability to track purchases and even spontaneously reward them for their ongoing loyalty… The next coffee is on the house!
2. Boost your marketing efforts
For example, you can easily design a digital stamp card to reflect your company’s branding and have the ability to manage your campaign with custom online tools, such as a campaign management dashboard. Want to take your marketing strategy to the next level? Utilize Apple iBeacon software, which will allow you to engage in proximity marketing, delivering contextually relevant information to your customers.
Discover more about iBeacons here: https://passkit.com/blog/ibeacon-101-proximity-services-infographic/
3. Create digital connections
Get inside the device that your customers have on them 24/7/365. Tap into the intimate relationship they have with their smartphone, without having to build an app! Developing mobile friendly loyalty programs with tools like Loopy Loyalty will make sure you’re always in your customers back pocket, literally!
4. Be cross-platform/ multi-platform
Be present in the physical world and the digital world. Provide a seamless shopping experience for your customers by providing a user-friendly and easily accessible digital loyalty card on their smartphone. But don’t try to hide behind technology, utilize online and offline means for connecting with your customers.
5. Easy to communicate
Have a sale on at the moment? Communicate it to your customers in real-time with a quick push message to entice their spending. Be careful with how often you do this though; you don’t want to spam your customers!
6. Grow with your customers
Adapt and grow with your customers to create meaningful long-term relationships. Don’t relish in the past and depend on what has always worked for customer retention. Enable your customers to effortlessly convert to mobile wallet users, it shows you care!
7. Differentiate yourself
Don’t wait around until your competitors are all using digital loyalty programs. Differentiate yourself by giving your customers a memorable experience and a reason to come back.
8. Save yourself the time of day
What about all that time you’ll be saving? Eliminate the need to design, print, and distribute all those loyalty cards manually. All it takes is a few clicks of a button to manage, distribute and reward your valuable customers. Also, you’ll never have to replace another lost loyalty card again!
9. Attract new customers
Generate hype and increase sales by creating experiential rewards. Keep your repeat customers captivated by your ability to adapt to current global technology trends and allow word of mouth to entice new loyal customers.
10. Measure your success
Using customer loyalty software lets you know exactly how well your loyalty program is going. It helps you measure ROI and campaign success with detailed analytics. You can use these analytics to personalize and create better incentives for your loyal customers.
By being a forward-thinking business and adopting a digital customer loyalty program now, you will reap the benefits as the consumer marketplace quickly shifts towards digitalized wallets.
You can quickly get started with your digital loyalty program today. Design your loyalty cards in less than 10 minutes today to propel your mobile brand throughout 2015!
MOBILE WALLET MARKETING MASTERCLASS
Make the most of the Mobile Wallet Marketing opportunity with our new Masterclass. Join us in New York this August for a 3-day event with informative sessions and one-on-one workshops: https://passkit.com/mobile-wallet-marketing-masterclass/
