With the rise of the smartphone came the birth of mobile marketing. And like any successful marketing medium, the mobile space has become more and more crowded. Consumers are beginning to put up their barriers and are ignoring these messages. Even though consumers minds are blocking a lot of the mobile marketing messages they see everyday, they are still spending more time on their phone than anywhere else. Making mobile marketing still the most effective spot to spend your marketing dollars.
Find out more on why your business needs mobile marketing here. But as for how to make your mobile marketing stand out. Luckily, this world is made of dreamers and innovators, and where there’s a will there’s a way. So today, I want to share with you 3 Powerful Ways The Mobile Wallet Can Enhance Your Mobile Marketing.
1. Digital coupons and loyalty cards, but with a mobile marketing twist.
With Apple Pay and Android Pay on the rise, more consumers will be looking at their mobile wallet on a daily basis. And there’s no better place to be than right where your customers are. Alongside mobile payments, the mobile wallet allows for digital coupons, loyalty cards, and even event and travel tickets. This can be used greatly to your advantage.
Mobile coupons and digital loyalty cards are far superior than there paper predecessors and are capable of doing many things. But most importantly, they are capable of keeping you in the front of the customers mind and bringing them from the online world to to your offline store. The mobile coupon is easy to distribute through online channels and once it’s distributed, the magic happens.
How about the mobile marketing twist?
When a customer uses a mobile coupon, there is a 72% chance it will remain in their phone. Where it becomes a powerful connection between your business and the customer. Once you create another offer, you can go ahead and update the coupon that is already in there phone. They will then receive a notification right on their lock screen letting them know that the offer has been updated. This puts your business at the front of their mind and brings the customer right to your store. As if it was magic. Not even a Facebook page is capable of this connection.
On top of that, you can notify customers of a new sale, a new product arrival, or even give them a friendly reminder that their coupon is about to expire. Customers minds will be very reluctant to block these messages because it’s not just another marketing message and it instead provides the customer real value. Making it a very effective mobile marketing tool.
2. Use Offers within iAd to incorporate your mobile wallet content directly in your ads.
If you have a budget, and are able to create value for the customer, iAd can be a effective mobile marketing spend. But the key is to make sure your ad provides real value to the customer, not just another message introducing them to a brand or product. Those will quickly become blocked by the consumers mind.
Offers provides you with the opportunity to create value within your ads.
Luckily, creating value within a mobile add is actually rather easy with Offers. “Offers is a suite of services for marketers who want to develop customized, dynamic messages that consumers can save to Passbook(Wallet),” Apple wrote on their blog. Offers allows marketers to attach a mobile wallet offer directly into their iAd. Then, with a click of a button, the consumer can add the offer to Apple Wallet, giving your business that powerful connection with your customers. This feature is giving mobile marketing the ability to provide actual value to the customer. And as the mobile marketing airways continue to fill, only the marketing that provides the customer value will succeed.
3. NearMe.Is allows you to connect with your customers in a way that has never been seen before.
I saved this one for last for a reason. Because when it comes to standing out, this is a killer. Proximity marketing and the Physical Web, powered by beacon technology, have already been labeled as the future of marketing. And NearMe.Is allows for you to get a jump start and stand out among the crowd.
So what is NearMe.Is?
NearMe.Is is a Physical Web initiative that the uses Eddystone beacon technology to broadcast a URL directly onto a consumers phone, without the need for an app. This allows for the consumer to look for businesses that are near them, and visit the designated URL to check it out. Eliminating the need to compete with all of the other ads on billboards and in newspapers. You can place your brand right in front of the consumer, right on their mobile phone, right where they’re already looking. And I can’t think of anything more powerful than that.
Don’t forget to add value with your NearMe.Is URL.
Now that you have captured your customers attention with NearMe.Is, it is still essential that you provide value. With this specific URL, you can provide customers with product information, your latest deals and sales, and then give them an offer that they can add directly into their Wallet. This will help bring them right to your store. So not only have you managed to get in the front of the consumers mind, but you were also able to provide them with something that will keep you connected no matter where they’re located.
Key Takeaway To Enhance Your Mobile Marketing
At the end of the day, only a few businesses can win the mind of the customer. Since mobile marketing is getting increasingly saturated and more competitive, only the creative will survive. So don’t bother with social media advertisements and email newsletters. Instead, give the customer something that not only creates value for them, but also stands out among the rest of the marketing messages they receive. This way, they will remember your brand as well as appreciate your message. Another reason mobile marketing with the mobile wallet is so powerful is because it creates a connection with your customer. With push notifications and NearMe.Is integration, your business will be able to easily reach your customers. Keeping your business at the front of their mind while also creating a connection with them so that they become devoted, loyal customers.
However, mobile marketing is more than just making a connection with your customer.
Underneath it all, mobile marketing with the mobile wallet has one goal. And that is to bring your customers from the online world to your offline store. If you are able to successfully bring consumers into your store, you are now in control of their shopping experience. This gives you the opportunity to provide an amazing shopping experience and turn these consumers into loyal customers. The mobile wallet not only helps you provide your customers with a better shopping experience, but it also has the ability to bring them from online to offline. Which makes it one of the most powerful mobile marketing tools on the market today.
Want to know why bringing customers from the online world into your offline store is so important? Take a look at O2O: The Opportunity, The Journey, And The Future.