Are your campaigns like a loaf of bread? Not in the sense that they go great with lunch meat, but more in the sense that they expire and get replaced without one second of thought. Well maybe it’s time to try something new, something exciting. Something that will keep clients happy, their customers engaged, and your creative juices stimulated. Take a look at the 5 ways mobile wallet marketing can help your advertising agency.
1) Answer Client’s Real Needs
Clients want results. Real results. Not any of this “we increased brand awareness but can’t really prove it” type results. They want to see an increase in sales, in-store traffic, Facebook likes, something, anything. And no matter what, they want to see a tangible result. As a marketer, this can be one of the hardest things to deliver. You have a great campaign that you are sure will help their business but they want to know how you are going to prove it. With built in analytics that provide real-time feedback, a mobile wallet marketing campaign provides data to help narrow your target market and understand your client’s consumers.
2) It’s Easy To Create A Proof Of Concept
Clients are picky about what they want. Even when they have no idea what they want. One of the great things about mobile wallet marketing is the ease of creating a concept to show the client. You simply have to go to The PassKit Portal, create a proof of concept of the pass you want to distribute, and then put it directly on the client’s phone. This allows them to enter the mind of the consumer and feel the power of the mobile wallet. All for free.
3) Mobile Wallet Keeps On Giving
Normal campaigns get lost and are soon forgotten. Mobile wallet marketing campaigns can be instantly updated to stay relevant to the client and their customers needs. As soon as one promotion ends another one can begin automatically. There is no longer the need to constantly reach out and fight for the customers attention when you can have direct access through their wallet. Once the user has a pass, you can instantly push a message to them reminding them about a promotion or announcing a new one.
4) Distribution Is Easy
In a mobile wallet marketing campaign you can simple scan or click. That is all it takes to enter a pass into a consumer’s smartphone. The great part about this is that nearly everything can feature the QR code. Whether it is a post on Facebook or an ad in the local newspaper, you can reach the client’s audience where they are, instead of relying on them to find you.
5) Best Of All, Creatives Can Still Be Creatives
Mobile wallet marketing campaigns are new. They’re fresh. They allow you to push yourself in your creative desires and really break the norms of traditional marketing. When the only thing stopping you is the limit you put on yourself, the opportunities are literally endless with mobile wallet marketing.
Stop trying to impress clients with the latest and greatest viral video idea and actually give them something that will not only work, but actually impress and engage their customers. The mobile wallet is growing quickly and so are the opportunities that come along with it.
EXTEND YOUR MOBILE REACH WITH APPLE WALLET AND GOOGLE PAY
USE PassKit TODAY
Create a campaign, design a pass, distribute, and then sit back and watch the analytics. Automation has come to mobile wallet marketing in the form of The PassKit Portal. It’s our new mobile wallet marketing campaign management tool designed for modern day ad folk. And you can access it here.
