Things to Consider Before Developing An App

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Every company thinks “I’ll develop an app, it’ll be easy, cheap and quick. Everyone will download it and they’ll all love it! It’ll be the best app in the world!” but I hate to tell you, that’s just not true.   You are not developing and maintaining a single app. As different brands have different […]

What Can You Put on the Back of Passes?

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Mobile wallets are quickly becoming the replacement for the traditional wallet with 84% of shoppers already using mobiles for shopping activity before or after their in-store trip! Moreover, 89% of customers want personalisation and contextually (location and time) relevant information. Cue CherryPie… When making a pass through CherryPie you can choose whether or not to […]

How to Add your Credit Card to Apple Pay (Apple Wallet & Apple Watch)

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Apple Pay has just launched in Hong Kong! Are you as excited as we are? We’re stoked to try this out and will share our experiences of transacting with Apple Pay throughout Hong Kong. For reference, here’s a list of stores that currently support Apple Pay. Apple Wallet Here’s how you can link your local […]

What are the Benefits of Mobile Wallet?

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It’s been 4 years since Apple introduced Passbook, which has been renamed Wallet. Since then we’ve also seen the emergence of other wallets such as Android Pay, Samsung Pay, WeChat Wallet, LG Pay, AliPay Wallet, and more. For those completely new to mobile wallet, here’s a quick primer. A mobile wallet is all your wallet […]

Apple Wallet Updates in iOS 9.3

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For those that have installed the latest version of iOS, which is iOS 9.3, you’ll notice a couple of changes to Apple Wallet. 1. Share Icon In previous versions of Apple Wallet, there was a share icon on the bottom left of the front of the pass, allowing users to share their pass via Message […]

Know Thy Customer. Get Mobile.

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Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring out what age their ideal product-purchasers are, where they live, what they love and what […]

The Big 3 Players In Contactless Payments Have Arrived: Enemies or Allies?

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Within the next 4 weeks, the entire contactless payments ecosystem is going to change. The big 3 – Apple Pay, Android Pay, and Samsung Pay – will all officially be available in the U.S. by the end of September. Android Pay (a revised Google Wallet and Tap and Pay experience) could arrive late August or early September. No one is […]

Mobile Payments And The Mobile Wallet Are Preparing For Battle

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First, a little bit of history… 2011- Google Wallet 2012- Apple Passbook 2013- Apple iBeacon 2014- Apple Pay 2015- Android Pay- Apple Pay UK – Apple Wallet – Eddystone Mobile Payments and the Mobile Wallet are preparing to kill the leather wallet Has the leather wallet finally met its match? Since 2011, we have seen […]