Know Thy Customer. Get Mobile.

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Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring out what age their ideal product-purchasers are, where they live, what they love and what […]

5 Industries Where You Can Expect To See Beacon Technology In 2016

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While 2015 was projected as the year of beacons, many places took 2015 to slowly rollout and test their beacon strategy. In 2016, we will begin to see more gradual rollouts and full integration of beacon technology. ABI Research believes “Bluetooth Low Energy (BLE) beacons are finally set to hit the mainstream in 2016, following […]

Let’s Get Physical With The Physical Web: Events

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Let’s Get Physical With The Physical Web features different use cases and ideas on how the Physical Web can be implemented in our day to day lives. In this episode, I wanted to tell you about how the Physical Web could be used at events. The Physical Web gives small events that don’t want to […]

Let’s Get Physical With The Physical Web: For Sale Sign

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Let’s Get Physical With The Physical Web features different use cases and ideas on how the Physical Web can be implemented in our day to day lives. In this episode, I cover one of my favorite potential use cases for the Physical Web. For sale signs. Both cars and houses are commonly seen with for […]

Top 5 Digital Marketing Trends Of 2016

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2015 is coming to an end, opening up the door for an entirely new year. In 2015, we predicted what would be the upcoming digital trends. And we’re going to do it again. While some of our predictions for 2015 will make the list again in 2016, there are also some newcomers on the list. […]

Experience iBeacon technology with the GemTot SDK App

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PassKit’s new app, GemTot SDK, allows anyone with a beacon to experience multiple demos, configure beacons, as well as configure their iPhone to broadcast iBeacon. It is available on iOS. Let me give you a short tutorial on everything it can do. Ranging Demo The ranging demo is designed to mimic the in store experience […]

Let’s Get Physical With The Physical Web: Movie Poster

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Let’s Get Physical With The Physical Web features different use cases and ideas on how the Physical Web can be implemented in our day to day lives. In this episode, I took a movie poster from TomorrowLand, and made it Physical Web enabled. Through the URL, we were able to purchase the movie, watch the […]

Are You Ready To Adopt Beacon Technology?

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It’s always great when you see businesses trying new things that make their customer’s experience better. But sometimes, businesses have great intentions when adopting new technology but are unable to make it work. And we hate to watch an awesome tool go to waste.  So for businesses looking to adopt beacon technology, here are some […]