How to promote your Digital Stamp-card on your Facebook page

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Facebook Boost tutorial – Promoting your Loyalty assets with Facebook ads This video tutorial specifically guides you through the creation and setup of a Facebook ad. The assumptions made in the video are: You have already designed your Loopy Loyalty digital stamp card, You already have a Facebook Page for your business. If you don’t have […]

How we generated 1370 customer actions via Mobile Wallet [Case study]

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No matter whether you own a sandwich shop, a hair salon, a laundrette or any kind of shop for that matter. We all know how painful it is to make your margins when you are competing with hundreds, or even thousands of businesses that do the same thing. You always know the slice of your profit […]

How to discover music around you with WeChat

WeChat discover music Shazam

Gung Hey Fat Choy! Happy Chinese New Year to all PassKit blog readers, as well as visitors who just happened to land on this page. We’d like to start the year of the Rooster by talking about the new feature that has recently been added to the most popular Chinese multi-function wallet app WeChat. The […]

How to implement Loyalty Programs for Airports – Heathrow Case Study

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In this blog post we’ll illustrate how London Heathrow Airport successfully deployed its loyalty program through PassKit technology. The digital loyalty program generated an average of 1245 new signups per day. Objective and goals By digitising the loyalty program, Heathrow Airport opened a new communication channel with the travellers by directly getting into their phones. Push […]

Layman’s Introduction to Blockchain

Do you think Blockchain only relates to Bitcoin? Think again. There are many opportunities to take advantage of Blockchain. And we are only just starting to see the application of this innovative concept and technology. As an introduction we recommend this video: If you want to learn more, or have ideas that you think would benefit from blockchain, please […]

What questions are you solving with your 2017 Marketing Strategy?

10x your marketing strategy 2017

Customer convenience is the new marketing strategy. A growing number of leading brands, business people and marketers are focusing their time and energy on customer convenience as opposed to flash advertisements or catchy slogans. In this video, Paul Tomes – Co-Founder and CEO of PassKit – shares the 10 questions he’s posing himself, his team, […]

Happy Holidays

Happy Holidays from PassKit CEO 2016

If you are looking for the 2017 Marketing Strategy Video please visit here: What questions are you solving with your 2017 Marketing Strategy? And here’s the Happy Holidays video message from PassKit’s Co-Founder and CEO Please leave your comments below, and if you’d like to see Paul on video a little more often please let […]

How to use gamification to grow your customer base

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Everybody is talking about gamification. But instead of giving theoretical and redundant definitions, we will showcase how Resorts World Manila acquired 27,000 members in 24 hours and obtained 40,000 members in one week through the gamification process powered by PassKit. Campaign Goals and Objectives Resorts World Manila initially planned to achieve the following targets: Convert existing members to digital memberships […]