Digital Loyalty – Beacons lighting the way to the future

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Transition From Traditional Couponing to Loyalty One of the revolutionary steps lays on the capability to integrate couponing into digital loyalty programmes, which themselves are evolving to keep pace with consumers’ behavioural patterns. In the United States, several retailers, including for example Walmart and Costco, have millions of loyalty card holders. According to the market […]

WeChat Instant Apps with no installation required

WeChat Instant Apps

Introduction to WeChat Instant Apps A recent picture posted by Tencent’s senior vice president Zhang Xiaolong (Allen Zhang), will bring major changes into the mobile landscape in mainland China through WeChat instant apps. The picture is shown below: The picture consists of a screen of Zhang’s home page containing a wide variety of WeChat instant apps, […]

How to send money through WeChat

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Do you need to send some money to a relative or friend? Or maybe you just want to split the dinner bill? No matter what the reason is, in this article we’ll show you how to send money through WeChat step by step. Before jumping into the process, I’d like you to take a moment […]

How to use PassKit API – Tips and Instructions

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PassKit online tools allow to comfortably perform a wide range of actions and operations without the need of having technical knowledge about programming. The vast majority of use cases are covered within our product features, however for some specific and custom solutions there might be the need to use the PassKit API. In this post […]

Samsung Pay launching Rewards Program

Samsung Rewards Program

At the Money 20/20 conference in Las Vegas last October, Samsung expressed their intention to turn Samsung Pay into a mobile wallet that, on top of payments, is also about convenience and loyalty benefits. Samsung already implemented part of the convenience part by enabling users to store more than just traditional payment cards in the mobile wallet, […]

Traditional marketing is becoming obsolete

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Consumers have come to expect the same level of personalisation and service in the physical store as well as they do in the e-commerce environment. How can brands and retailers step up their marketing efforts to better deliver to their target customers? Consumers have become increasingly informed and prepared on their purchase decisions. Shopping is […]

You can now add your Identity card to WeChat

how to add identity card to WeChat

Chinese Tencent recently made it possible for Chinese citizens residing in Nanning to electronically link their ID cards to WeChat. Electronic identity cards will eliminate the need to carry a physical card around NOTE: you might also be interested in How to make a payment through WeChat. The Nanning Municipality signed a strategic cooperation with […]

Shifting mindset about Mobile

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How is mobile changing consumers’ expectations? Consumers are highly mobile, with a forecasted 70% of world population owning a smartphone by 2020. In the US, adults spend almost 70 hours a month on their mobile.  Furthermore, around half of adult population in the US use a tablet. This is where there should be a shift on […]

Mobile Wallet Gift Cards will have an impact this Christmas

Mobile Wallet Holiday e-gift

Digital Gifts for Christmas In 2015 the number of e-gifts increased by 80% compared to the previous year*. There is a significant trend in how consumers are switching their preference towards e-gifts. Some of the reasons for this increased popularity are: Ease-of-use (can be spent online, in-store) Personalisation options Fast delivery (even virtually, or SMS, email, […]