How we generated 1370 customer actions via Mobile Wallet [Case study]

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No matter whether you own a sandwich shop, a hair salon, a laundrette or any kind of shop for that matter. We all know how painful it is to make your margins when you are competing with hundreds, or even thousands of businesses that do the same thing. You always know the slice of your profit […]

How to implement Loyalty Programs for Airports – Heathrow Case Study

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In this blog post we’ll illustrate how London Heathrow Airport successfully deployed its loyalty program through PassKit technology. The digital loyalty program generated an average of 1245 new signups per day. Objective and goals By digitising the loyalty program, Heathrow Airport opened a new communication channel with the travellers by directly getting into their phones. Push […]

How to use gamification to grow your customer base

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Everybody is talking about gamification. But instead of giving theoretical and redundant definitions, we will showcase how Resorts World Manila acquired 27,000 members in 24 hours and obtained 40,000 members in one week through the gamification process powered by PassKit. Campaign Goals and Objectives Resorts World Manila initially planned to achieve the following targets: Convert existing members to digital memberships […]

How Hardys wine won Frontier Technology Innovator of the Year

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Who doesn’t like shiny awards? Let’s face it. In the agency world that award means a lot. And agencies are crying tears of blood to build compelling campaigns to creatively engage with their customers. From cool chat-bots to artificial intelligence, instant apps and amazing mobile experiences, we see a lot of new technology and innovation out […]

Sompo Insurance Unveils New Digital Insurance Policies for Thai Travelers

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After FWD Hong Kong going live with its digital travel insurance policies last week, we are so excited to announce that another insurance company -Sompo Insurance Thailand- also unveiled its own digital travel insurance policies compatible with mobile wallet. Any customer who purchases SOMPO travel insurance will be now able to instantly store and access […]

FWD Hong Kong Launches Digital Insurance Policies Stored in Mobile Wallet

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We’re thrilled to announce that FWD Hong Kong is now live with its digital travel insurance policies. Anyone that purchases FWD’s TravelCare insurance will be able to instantly store & access their digital travel policy in mobile wallet (e.g. Apple Wallet). Traditionally, when you purchase insurance, you receive an ‘insurance pack’ with your plastic insurance […]

The Power Of Push and Forever Coupons [Case Study]

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This blog post is going to showcase how PassKit technology gamified the customer experience for Subway customers by converting paper coupons into digital perpetual coupons. Digital coupons generated +300% in-shop traffic on peak hours and positively affected Subway brand recognition positioning Subway as a highly innovative company. Subway coupons Before PassKit We are all familiar with those… Little paper […]

Startup Networking in Lan Kwai Fong Just Got Digitally Sexier with Mettā

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Who says Lan Kwai Fong (LKF) is all about partying? Mettā, an entrepreneurs club located right in the heart of Lan Kwai Fong in the sky-high California Tower, held its grand opening on May 26. Their mission is to build the world’s largest network of entrepreneurs and serve as home for these entrepreneurs and innovators […]

How can a cosmetic company adopt an O2O marketing plan?

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I was recently asked to give some guidance and advice on how a well established cosmetics company (based in S.Korea) could make use of an O2O strategy and an omnichannel marketing plan.  This advice is not just relevant to the S.Korea market so I thought I’d share some of my suggestions here. You might even have experience employing […]

Three Successful Digital Loyalty Case Studies

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We cover a large variety of topics on the PassKit blog, including loyalty, customer engagement, beacons, mobile wallet and the online-to-offline channel. This specific post is going to feature three current users of Loopy Loyalty. They all made a revenue-strategic and environmentally friendly choice by making their own digital punch cards, and I’ll explain why […]