How to implement Loyalty Programs for Airports – Heathrow Case Study

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In this blog post we’ll illustrate how London Heathrow Airport successfully deployed its loyalty program through PassKit technology. The digital loyalty program generated an average of 1245 new signups per day. Objective and goals By digitising the loyalty program, Heathrow Airport opened a new communication channel with the travellers by directly getting into their phones. Push […]

Things to Consider Before Developing An App

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Every company thinks “I’ll develop an app, it’ll be easy, cheap and quick. Everyone will download it and they’ll all love it! It’ll be the best app in the world!” but I hate to tell you, that’s just not true.   You are not developing and maintaining a single app. As different brands have different […]

Loopy Loyalty got even hotter with this new feature

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Loopy Loyalty, the digital stamp card solution that requires no app and brings your brand in your customer’s phone just got smarter. After making it available for free earlier this year and due to high demand from our clients, we have recently decided to unlock a new feature that will make Loopy Loyalty users even more […]

Three Successful Digital Loyalty Case Studies

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We cover a large variety of topics on the PassKit blog, including loyalty, customer engagement, beacons, mobile wallet and the online-to-offline channel. This specific post is going to feature three current users of Loopy Loyalty. They all made a revenue-strategic and environmentally friendly choice by making their own digital punch cards, and I’ll explain why […]

How to Create Digital Membership Cards for Mobile Wallet [Full Guide]

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We’re all familiar with the standard plastic membership card. It’s probably got your membership number, your name, and maybe an image of yourself – very standard, and very 1990’s. With the introduction of mobile wallet (i.e. Apple Wallet, Android Pay, WeChat Wallet), you can now use these channels as a way to transition from plastic […]

Know Thy Customer. Get Mobile.

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Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring out what age their ideal product-purchasers are, where they live, what they love and what […]

The 4 Cornerstones That Every Loyalty Program Needs To Focus On- Infographic

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  A loyalty program that is properly built with clear goals and provides value to the customer can be extremely beneficial to the business. Areas such as customer knowledge, product and service differentiation, customer retention, and profitability can greatly increase with a proper loyalty program. Here are the four cornerstones that a business should focus […]

PassKit wants you to succeed in 2016. And we are giving away the amazing Loopy Loyalty mobile marketing solution for free.

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If you are a business owner or a marketer and you don’t have your brand in your customers’ smartphone then PassKit’s Loopy Loyalty is one of those must-have applications for 2016. And the best news is it won’t cost you a penny. Depending on where your business is located, up to 75% of your customers […]

WeChat Offers Insight Into The Future Of Apps And Mobile Payments

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WeChat is an extremely popular app in China and other parts of Asia, while it is best known for being a messaging app, WeChat is actually so much more. WeChat offers true insight into what an all-in-one platform looks like and could offer insight into the future of the entire mobile industry. The people outside […]

The Guide To Loyalty Programs: Why You Need It and How To Succeed

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Everyone is familiar with the concept of loyalty programs. Hotels, airlines, and grocery stores have the most well known loyalty programs. While most people feel they understand the concept and how it works, not everyone understands why it works or why a business should have a loyalty program. In addition, people don’t always understand the role […]