3 Ways The Mobile Wallet Affects Your Retail Marketing Strategy

Retailmarketing

In today’s business world, you can’t just sit back and expect customers to come to you. As much as people like to say “build it and they will come”, you are not Noah, and you are not building an arc. So instead, you are forced to have a different philosophy on how to get customers […]

Using Apple Pay Will Be Even Faster With This New iOS 9 Feature

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Using Apple Pay in its current form makes paying easier as well as transaction times faster. But in true Apple fashion, it still isn’t enough. Which is why they’ve now decided to add a feature that will make using Apple Pay even faster. Currently, Apple Pay only activates once you tap your iPhone against an NFC terminal. […]

3 Reasons Fast Food And Mobile Payments Make A Quick Match

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I only expect a few things out of my fast food. But what I do expect, I expect to be done well. Two of these things are that it’s fast and convenient. I expect it to be easy to order and ready in a short amount of time, so I can be on my way. That […]

3 Easy Steps To Make A Digital Loyalty Card Program

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Both for economical and environmental reasons – paper is dying. People consume their news, magazines, and books all through digital. So why not make their wallet content digital as well? According to The 2015 Loyalty Report– “48% of loyalty program members would like to engage with a digital loyalty card program through their mobile devices.” As […]

Why Every Business Needs A Mobile Wallet Strategy

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To many, Passbook is more than just an example of mobile engagement through mobile wallet. To these people, digital wallets represent not only the future of how people are going to pay for goods and manage the coupons/special offers/loyalty programs that come their way. Passbook and other mobile wallet engagement strategies represent the true future […]

How To Engage Your Customers Through Mobile Wallet

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If you want to take customer engagement seriously, then you’re going to have to take mobile wallet engagement seriously as well. As more and more people rely on their smartphones for so many different aspects of their lives, concepts like mobile wallet engagement is a strategy businesses simply cannot ignore. The mobile wallet represents one […]

Increase Customer Loyalty And Retention With Digital Stamp Cards

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The Future Of Loyalty Programs Loyalty programs are not a new concept unto themselves. Brands have been increasing their reputation and reach for decades with programs designed to retain current customers, while giving potential customers incentives to come on board. There is no question that your brand takes the subject of customer loyalty seriously to […]

12 Myths About Customer Loyalty

12 Myths About Customer Loyalty

Customer loyalty: the ability to acquire and retain repeat customers. Whether you manage a small local diner or a large global corporation, customer loyalty is important to you and it should not be overlooked. Today we are going to put to rest 12 customer loyalty myths in order to help your business better promote customer […]

11 Things that Loyal Customers and Cats Have in Common

1. Cats, just like loyal customers, need the right amount of affection. 2. If you haven’t seen them in a few days, don’t fret, they’ll come back to you. 3. They don’t like having their every move tracked. 4. Cats, like loyal customers, love shiny new toys. 5. Sometimes they just want affection and some […]

How to Solve the Biggest Problems With Customer Retention

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Is customer retention something your boss is always bugging you about? Are you having problems retaining customers? Are you trying to expand your current loyal customer base? Harvard Business School studies have shown that ‘increasing customer retention rates by 5% increases profits by 25% to 95%.’ Now that’s something to get excited about! Assuming that […]