Location-based marketing uses mobile devices’ location technology, such as GPS or Wi-Fi, to deliver personalized advertising content based on the user’s location. With consumers expecting targeted and convenient shopping experiences, location-based advertising can transform your business. Since customers carry mobile
If you want to start a digital loyalty program, it’s crucial to understand how mobile wallet marketing can help you retain frequent customers and boost their engagement with your business. Mobile wallet marketing strategy relies on mobile wallets or digital
Are you planning an event? If so, digital tickets are the way to go! Event planners and attendees can enjoy a seamless, hassle-free experience with contactless ticketing. From reducing the risk of counterfeiting to providing real-time updates and tracking, digital
Mobile Marketing: A Direct Path to Your Customer’s Heart Mobile marketing, when done well, is the shortest, surest path to your customer and an effective way to build brand affinity and loyalty. It is an opportunity to engage directly with
Customer Experience is the new marketing. Hear from the CEO of The Coffee Academics about the many benefits of integrating Apple Wallet and Google Pay Passes with their Point of Sale (POS) software. If you’ve integrated passes into your online to offline
One of the main challenges that small businesses face today is customer retention. You’ve done a great job in getting people to ‘Like’ your Facebook page, you’ve gotten customers to visit your store, you’re posting cool pictures on Instagram. But
