How to get your business to appear on Google Maps

Fresh Fields

  Do you know that nearly a third of mobile searches are related to location? That these location-related searches have been growing 50% faster than mobile searches overall in the past year? Do you also know that over a BILLION people now use maps? That Google searches guide consumers to 1.5 BILLION destinations every year? […]

How to promote your Digital Stamp-card on your Facebook page

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Facebook Boost tutorial – Promoting your Loyalty assets with Facebook ads This video tutorial specifically guides you through the creation and setup of a Facebook ad. The assumptions made in the video are: You have already designed your Loopy Loyalty digital stamp card, You already have a Facebook Page for your business. If you don’t have […]

How we generated 1370 customer actions via Mobile Wallet [Case study]

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No matter whether you own a sandwich shop, a hair salon, a laundrette or any kind of shop for that matter. We all know how painful it is to make your margins when you are competing with hundreds, or even thousands of businesses that do the same thing. You always know the slice of your profit […]

What questions are you solving with your 2017 Marketing Strategy?

10x your marketing strategy 2017

Customer convenience is the new marketing strategy. A growing number of leading brands, business people and marketers are focusing their time and energy on customer convenience as opposed to flash advertisements or catchy slogans. In this video, Paul Tomes – Co-Founder and CEO of PassKit – shares the 10 questions he’s posing himself, his team, […]

Traditional marketing is becoming obsolete

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Consumers have come to expect the same level of personalisation and service in the physical store as well as they do in the e-commerce environment. How can brands and retailers step up their marketing efforts to better deliver to their target customers? Consumers have become increasingly informed and prepared on their purchase decisions. Shopping is […]

Shifting mindset about Mobile

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How is mobile changing consumers’ expectations? Consumers are highly mobile, with a forecasted 70% of world population owning a smartphone by 2020. In the US, adults spend almost 70 hours a month on their mobile.  Furthermore, around half of adult population in the US use a tablet. This is where there should be a shift on […]

How to Distribute Mobile Wallet Content via Email

CherryPie Apple Wallet MailChimp

In this article we are going to explain how to distribute mobile wallet content to contacts via email. We will assume you already know How to Upload your contacts to the CherryPie CRM, and How to create Customer Segmentations within CherryPie. If you don’t, please check out those articles first. NOTE: This process will be […]

How to Combine Email Marketing with Mobile Wallet

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Ever wondered how to best market your mobile wallet content? In case you have – you might find this blog helpful! Once you have finished designing your mobile content on LoopyLoyalty or CherryPie, you need to consider the most efficient way to market this new content through the use of email. Through the combination of email marketing and mobile […]

Things to Consider Before Developing An App

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Every company thinks “I’ll develop an app, it’ll be easy, cheap and quick. Everyone will download it and they’ll all love it! It’ll be the best app in the world!” but I hate to tell you, that’s just not true.   You are not developing and maintaining a single app. As different brands have different […]

How can a cosmetic company adopt an O2O marketing plan?

mobile wallet example for cosmetic company

I was recently asked to give some guidance and advice on how a well established cosmetics company (based in S.Korea) could make use of an O2O strategy and an omnichannel marketing plan.  This advice is not just relevant to the S.Korea market so I thought I’d share some of my suggestions here. You might even have experience employing […]