How to Combine Email Marketing with Mobile Wallet

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Ever wondered how to best market your mobile wallet content? In case you have – you might find this blog helpful! Once you have finished designing your mobile content on LoopyLoyalty or CherryPie, you need to consider the most efficient way to market this new content through the use of email. Through the combination of email marketing and mobile […]

Things to Consider Before Developing An App

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Every company thinks “I’ll develop an app, it’ll be easy, cheap and quick. Everyone will download it and they’ll all love it! It’ll be the best app in the world!” but I hate to tell you, that’s just not true.   You are not developing and maintaining a single app. As different brands have different […]

How can a cosmetic company adopt an O2O marketing plan?

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I was recently asked to give some guidance and advice on how a well established cosmetics company (based in S.Korea) could make use of an O2O strategy and an omnichannel marketing plan.  This advice is not just relevant to the S.Korea market so I thought I’d share some of my suggestions here. You might even have experience employing […]

What are the main benefits of an O2O strategy?

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Since Alex Rampell first coined the term O2O (online-to-offline) in 2010, we’ve seen many businesses jumping onto the O2O bandwagon. But have you ever really thought about why? Other than putting the latest buzz words in a company report, what are the real benefits of an O2O strategy? At a high level, there are 3 key benefits: […]

Come creare Carte Fedeltà Digitali compatibili con Mobile Wallet [Guida CRM+Design]

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Per leggere la versione integrale di questo articolo [in Inglese] clicca qui. Quando pensiamo alle carte fedeltà, solitamente ci vengono in mente le classiche tessere fedeltà plastificate del supermercato o della palestra. Di solito hanno un numero identificativo relativo al vostro status di membro, nome e cognome, e qualche volta una foto – Concetto molto […]

Three Successful Digital Loyalty Case Studies

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We cover a large variety of topics on the PassKit blog, including loyalty, customer engagement, beacons, mobile wallet and the online-to-offline channel. This specific post is going to feature three current users of Loopy Loyalty. They all made a revenue-strategic and environmentally friendly choice by making their own digital punch cards, and I’ll explain why […]

How to Create Digital Membership Cards for Mobile Wallet [Full Guide]

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We’re all familiar with the standard plastic membership card. It’s probably got your membership number, your name, and maybe an image of yourself – very standard, and very 1990’s. With the introduction of mobile wallet (i.e. Apple Wallet, Android Pay, WeChat Wallet), you can now use these channels as a way to transition from plastic […]

How to Collect Customer Data through Mobile Wallet

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We all know that data is important. Marketers know the importance of having data to track the performance of their campaigns, measure ROI, and understand their customers so that they can provide more relevant content and offers to them. With mobile wallet content, the ability to acquire customers online and track their offline behaviors/transactions makes […]

Interview with PassKit’s CEO

Paul Tomes on stage at the StartMeUpHK Festival

Last week, Hong Kong hosted the StartMeUpHK Festival, to showcase the startup ecosystem and delve into the future of entrepreneurship and disruptive innovations. The festival featured keynotes, interactive how-to-sessions, hackathons, advice from seasoned founders and investors plus much more. PassKit was selected as one of the most successful Hong Kong startups. PassKit’s CEO, Paul Tomes, […]

The Top 7 Best Practices For Your Digital Marketing Strategy

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In today’s digital world, every marketer must have a digital marketing strategy. The problem is that most people don’t even know where to begin when trying to enter the digital realm of marketing. To help you out, I put together the top 7 best practices for your digital marketing strategy. 1) Have Clear Campaign Goals […]