What are the main benefits of an O2O strategy?

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Since Alex Rampell first coined the term O2O (online-to-offline) in 2010, we’ve seen many businesses jumping onto the O2O bandwagon. But have you ever really thought about why? Other than putting the latest buzz words in a company report, what are the real benefits of an O2O strategy? At a high level, there are 3 key benefits: […]

Come creare Carte Fedeltà Digitali compatibili con Mobile Wallet [Guida CRM+Design]


Per leggere la versione integrale di questo articolo [in Inglese] clicca qui. Quando pensiamo alle carte fedeltà, solitamente ci vengono in mente le classiche tessere fedeltà plastificate del supermercato o della palestra. Di solito hanno un numero identificativo relativo al vostro status di membro, nome e cognome, e qualche volta una foto – Concetto molto […]

Three Successful Digital Loyalty Case Studies


We cover a large variety of topics on the PassKit blog, including loyalty, customer engagement, beacons, mobile wallet and the online-to-offline channel. This specific post is going to feature three current users of Loopy Loyalty. They all made a revenue-strategic and environmentally friendly choice by making their own digital punch cards, and I’ll explain why […]

How to Create Digital Membership Cards for Mobile Wallet [Full Guide]


We’re all familiar with the standard plastic membership card. It’s probably got your membership number, your name, and maybe an image of yourself – very standard, and very 1990’s. With the introduction of mobile wallet (i.e. Apple Wallet, Android Pay, WeChat Wallet), you can now use these channels as a way to transition from plastic […]

How to Collect Customer Data through Mobile Wallet


We all know that data is important. Marketers know the importance of having data to track the performance of their campaigns, measure ROI, and understand their customers so that they can provide more relevant content and offers to them. With mobile wallet content, the ability to acquire customers online and track their offline behaviors/transactions makes […]

Interview with PassKit’s CEO

Paul Tomes on stage at the StartMeUpHK Festival

Last week, Hong Kong hosted the StartMeUpHK Festival, to showcase the startup ecosystem and delve into the future of entrepreneurship and disruptive innovations. The festival featured keynotes, interactive how-to-sessions, hackathons, advice from seasoned founders and investors plus much more. PassKit was selected as one of the most successful Hong Kong startups. PassKit’s CEO, Paul Tomes, […]

The Top 7 Best Practices For Your Digital Marketing Strategy


In today’s digital world, every marketer must have a digital marketing strategy. The problem is that most people don’t even know where to begin when trying to enter the digital realm of marketing. To help you out, I put together the top 7 best practices for your digital marketing strategy. 1) Have Clear Campaign Goals […]

Know Thy Customer. Get Mobile.

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Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring out what age their ideal product-purchasers are, where they live, what they love and what […]

WeChat Offers Insight Into The Future Of Apps And Mobile Payments


WeChat is an extremely popular app in China and other parts of Asia, while it is best known for being a messaging app, WeChat is actually so much more. WeChat offers true insight into what an all-in-one platform looks like and could offer insight into the future of the entire mobile industry. The people outside […]