Category: Mobile Marketing

Nicholas Bortoluzzi

Shifting mindset about Mobile

How is mobile changing consumers’ expectations? Consumers are highly mobile, with a forecasted 70% of world population owning a smartphone by 2020. In the US, adults spend almost 70 hours a month on their mobile.  Furthermore, around half of adult

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Paul

What are the main benefits of an O2O strategy?

Since Alex Rampell first coined the term O2O (online-to-offline) in 2010, we’ve seen many businesses jumping onto the O2O bandwagon. But have you ever really thought about why? Other than putting the latest buzz words in a company report, what are the

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