The Guide To Loyalty Programs: Why You Need It and How To Succeed

gotloyalty

Everyone is familiar with the concept of loyalty programs. Hotels, airlines, and grocery stores have the most well known loyalty programs. While most people feel they understand the concept and how it works, not everyone understands why it works or why a business should have a loyalty program. In addition, people don’t always understand the role […]

How I increased the number of REAL Twitter followers by 1,500% in 8 weeks

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The Frame In this article I will briefly examine the social media strategy I applied to Loopy Loyalty in a span of eight weeks time, particularly regarding Twitter and the results obtained from the 14th of September until the 5th of November 2015. First and foremost, let’s frame the situation with a few numbers. All […]

3 Reasons Why You Need Mobile Marketing

Shopping

The world is changing. The days of massive TV and billboard ad campaigns are over. This may be a sad thought for creatives who reminisce about advertising’s heyday, but it has opened a whole new world for marketers. Mobile marketing has given any business a way to reach their customers. Before, you would need a […]

3 Ways The Mobile Wallet Affects Your Retail Marketing Strategy

Retailmarketing

In today’s business world, you can’t just sit back and expect customers to come to you. As much as people like to say “build it and they will come”, you are not Noah, and you are not building an arc. So instead, you are forced to have a different philosophy on how to get customers […]

There’s a Pass For That: 5 Ways Tourist Destinations Can Use Passbook

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Tourist destinations are supposed to feel like a dream. They are supposed to take you into a different world, where you’ll forget all of the things waiting for you back home. The problem is that even though places like Disneyland, New York City, and Las Vegas are fun, they can also be very stressful. Figuring out where to go […]

Using Apple Pay Will Be Even Faster With This New iOS 9 Feature

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Using Apple Pay in its current form makes paying easier as well as transaction times faster. But in true Apple fashion, it still isn’t enough. Which is why they’ve now decided to add a feature that will make using Apple Pay even faster. Currently, Apple Pay only activates once you tap your iPhone against an NFC terminal. […]

3 Reasons Fast Food And Mobile Payments Make A Quick Match

Applepaydrivethru

I only expect a few things out of my fast food. But what I do expect, I expect to be done well. Two of these things are that it’s fast and convenient. I expect it to be easy to order and ready in a short amount of time, so I can be on my way. That […]

3 Easy Steps To Make A Digital Loyalty Card Program

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Both for economical and environmental reasons – paper is dying. People consume their news, magazines, and books all through digital. So why not make their wallet content digital as well? According to The 2015 Loyalty Report– “48% of loyalty program members would like to engage with a digital loyalty card program through their mobile devices.” As […]

5 Ways Mobile Wallet Can Change The Way You Travel

Airlinedelay

Airports and airlines are clumsy environments. Waiting in lines, finding gates, delayed flights, and ridiculous in-flight purchasing policies make traveling far less enjoyable than it should be. But simple integration of the mobile wallet could be the answer to a much more enjoyable travel experience. Both travelers and airlines alike, need to be smoother and […]

The Death of the Leather Wallet

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The days of making payments or collecting points with plastic cards are numbered. The physical wallet will soon be obsolete. And the Pew Research Center reports over 64% of Americans are already using the technology that will replace it. What’s more, BI Intelligence also predicts mobile in-store payments to reach “$189 billion by the year […]