How we generated 1370 customer actions via Mobile Wallet [Case study]

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No matter whether you own a sandwich shop, a hair salon, a laundrette or any kind of shop for that matter. We all know how painful it is to make your margins when you are competing with hundreds, or even thousands of businesses that do the same thing. You always know the slice of your profit […]

How to use gamification to grow your customer base

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Everybody is talking about gamification. But instead of giving theoretical and redundant definitions, we will showcase how Resorts World Manila acquired 27,000 members in 24 hours and obtained 40,000 members in one week through the gamification process powered by PassKit. Campaign Goals and Objectives Resorts World Manila initially planned to achieve the following targets: Convert existing members to digital memberships […]

FWD Hong Kong Launches Digital Insurance Policies Stored in Mobile Wallet

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We’re thrilled to announce that FWD Hong Kong is now live with its digital travel insurance policies. Anyone that purchases FWD’s TravelCare insurance will be able to instantly store & access their digital travel policy in mobile wallet (e.g. Apple Wallet). Traditionally, when you purchase insurance, you receive an ‘insurance pack’ with your plastic insurance […]

WeChat Instant Apps with no installation required

WeChat Instant Apps

Introduction to WeChat Instant Apps A recent picture posted by Tencent’s senior vice president Zhang Xiaolong (Allen Zhang), will bring major changes into the mobile landscape in mainland China through WeChat instant apps. The picture is shown below: The picture consists of a screen of Zhang’s home page containing a wide variety of WeChat instant apps, […]

How to send money through WeChat

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Do you need to send some money to a relative or friend? Or maybe you just want to split the dinner bill? No matter what the reason is, in this article we’ll show you how to send money through WeChat step by step. Before jumping into the process, I’d like you to take a moment […]

Samsung Pay launching Rewards Program

Samsung Rewards Program

At the Money 20/20 conference in Las Vegas last October, Samsung expressed their intention to turn Samsung Pay into a mobile wallet that, on top of payments, is also about convenience and loyalty benefits. Samsung already implemented part of the convenience part by enabling users to store more than just traditional payment cards in the mobile wallet, […]

Shifting mindset about Mobile

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How is mobile changing consumers’ expectations? Consumers are highly mobile, with a forecasted 70% of world population owning a smartphone by 2020. In the US, adults spend almost 70 hours a month on their mobile.  Furthermore, around half of adult population in the US use a tablet. This is where there should be a shift on […]