How to Combine Email Marketing with Mobile Wallet

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Ever wondered how to best market your mobile wallet content? In case you have – you might find this blog helpful! Once you have finished designing your mobile content on LoopyLoyalty or CherryPie, you need to consider the most efficient way to market this new content through the use of email. Through the combination of email marketing and mobile […]

Apple Pay in iOS 10

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Apple has announced that when iOS 10 is released you’ll be able to purchase products through Apple Pay from Safari on your Mac! With this announcement everyone here at PassKit is extremely excited about the prospect of having a seamless shopping experience right at your fingertips. For those who aren’t aware, Apple Pay is currently […]

How Secure is Apple Pay?

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Very.   With the release of Apple Pay in Hong Kong last week you can’t blame us for being over-excited little puppies and using it at every possible opportunity! We know not everyone is as crazy about it as us with 20.5% not trying Apple Pay due to security concerns, but we’re hoping we can […]

Things to Consider Before Developing An App

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Every company thinks “I’ll develop an app, it’ll be easy, cheap and quick. Everyone will download it and they’ll all love it! It’ll be the best app in the world!” but I hate to tell you, that’s just not true.   You are not developing and maintaining a single app. As different brands have different […]

What Can You Put on the Back of Passes?

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Mobile wallets are quickly becoming the replacement for the traditional wallet with 84% of shoppers already using mobiles for shopping activity before or after their in-store trip! Moreover, 89% of customers want personalisation and contextually (location and time) relevant information. Cue CherryPie… When making a pass through CherryPie you can choose whether or not to […]

Loopy Loyalty got even hotter with this new feature

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Loopy Loyalty, the digital stamp card solution that requires no app and brings your brand in your customer’s phone just got smarter. After making it available for free earlier this year and due to high demand from our clients, we have recently decided to unlock a new feature that will make Loopy Loyalty users even more […]

Startup Networking in Lan Kwai Fong Just Got Digitally Sexier with Mettā

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Who says Lan Kwai Fong (LKF) is all about partying? Mettā, an entrepreneurs club located right in the heart of Lan Kwai Fong in the sky-high California Tower, held its grand opening on May 26. Their mission is to build the world’s largest network of entrepreneurs and serve as home for these entrepreneurs and innovators […]

Quali sono i benefici del Mobile Wallet?

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English Version – È possibile leggere la versione originale in inglese di questo articolo cliccando qui. Sono ormai passati 4 anni da quando Apple introdusse Passbook per la prima volta: ora l’applicazione si chiama Wallet. Sono cambiate molte cose in questi quattro anni, e nuovi wallet sono entrati sul mercato, come ad esempio Android Pay, […]

What are the Benefits of Mobile Wallet?

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It’s been 4 years since Apple introduced Passbook, which has been renamed Wallet. Since then we’ve also seen the emergence of other wallets such as Android Pay, Samsung Pay, WeChat Wallet, LG Pay, AliPay Wallet, and more. For those completely new to mobile wallet, here’s a quick primer. A mobile wallet is all your wallet […]

How can a cosmetic company adopt an O2O marketing plan?

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I was recently asked to give some guidance and advice on how a well established cosmetics company (based in S.Korea) could make use of an O2O strategy and an omnichannel marketing plan.  This advice is not just relevant to the S.Korea market so I thought I’d share some of my suggestions here. You might even have experience employing […]