Fact of the day

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Latest study from SXSW shows that 50% of apps never get opened more than 4 times. The best quote of the day was that app icons shake when you close them because they are afraid to be deleted. Combine that with the fact that a successful app now costs $1MM to develop and launch and the challenge of requiring Wi-Fi/data to access and marketers realize they must look for other ways to engage fans. Other opportunities such as fully branded PassKit Passes have a much lower price point, and allow brands to build and engage a mobile database.

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