Game-changing notifications in iOS10

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With the recent release of iOS10, Apple just revolutionised the way brands and organisations can communicate with their customers. Lock-screen notifications can now be displayed on multiple rows, whereas before there was a character limit that has now been removed.

We tested this feature here at PassKit, and we learned that iOS10 allows to display more than 6000 characters on the lock-screen. Take a look at the image below to compare how it used to look before and how it works now.

Rich Notifications iOS10
Notifications in iOS9 on the left, notifications in iOS10 on the right

The rich notifications in iOS10 can be delivered through a manual push, through Bluetooth beacons or by setting up GPS locations. Take a look at CherryPie to create smart lock-screen notifications in iOS10 (or old-style notifications for previous iOS versions).

Brands and merchants can now deliver detailed and laser-targeted messages to specific segments of customers when it’s most relevant for them and when needed the most. 

Though, lock-screen messages are not the only thing that changed in iOS10. If you want to take a look at other features and improvements in iOS10, please check out this article. There is also a post about the specific changes in Apple Wallet, which you can find here. If you liked this article and you would like to ask any question or leave your feedback, please feel free to leave a comment in the comment section below. Lastly, you might be also interested in how Apple Pay works in iOS10.

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  • a7medo778

    mmmm i wonder if this can be used to further distinguish between the ibeacons

    i have more than 60 stores promoting discounts using the same pass, right now i am binded by the percentage message only without a specific mention of the the retailer