English Version – È possibile leggere la versione originale in inglese di questo articolo cliccando qui. Sono ormai passati 4 anni da quando Apple introdusse Passbook per la prima volta: ora l’applicazione si chiama Wallet. Sono cambiate molte cose in
It’s been 4 years since Apple introduced Passbook, which has been renamed Wallet. Since then we’ve also seen the emergence of other wallets such as Android Pay, Samsung Pay, WeChat Wallet, LG Pay, AliPay Wallet, and more. For those completely
On Tuesday the 17th of May 2016, PassKit attended the PwC and Google hosted event called Hong Kong Digital leadership Exchange – A Google and PwC Digital Immersion. The agenda was quite busy: starting with the welcome speeches from Colin Light
I was recently asked to give some guidance and advice on how a well established cosmetics company (based in S.Korea) could make use of an O2O strategy and an omnichannel marketing plan. This advice is not just relevant to the S.Korea market
Every week, updates are released, products are announced, or an event happens that could potentially affect your marketing strategy. Some things spell disaster while others scream opportunity. So each week, I’m going to provide you with some updates from the
The Apple Watch has been out for over a year now and Apple is about to release the second version soon. Since the release of the Apple Watch, mobile payments and the mobile wallet have grown and yet many Apple
