The Evolution of Wallet

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  What is a wallet? A small folding case, usually of leather, for holding paper money, other small articles such as credit cards, bank cards, drivers licenses, identification cards, and other valuables such as these. As the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human […]

Know Thy Customer. Get Mobile.

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Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring out what age their ideal product-purchasers are, where they live, what they love and what […]