7 Digital Trends That Will Inspire Great Creative Ideas In 2015

Tech Ideas

When Disney is turning plants into instruments, and the Philippines are using old analogue phones to deliver textbooks, it becomes clear creative ideas arise from anywhere. But that doesn’t guarantee they will. Unfortunately, there’s no official formula. Although you could easily try to apply one: time + effort + skill x tequila = Cannes Lions. […]

The Death of the Leather Wallet

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The days of making payments or collecting points with plastic cards are numbered. The physical wallet will soon be obsolete. And the Pew Research Center reports over 64% of Americans are already using the technology that will replace it. What’s more, BI Intelligence also predicts mobile in-store payments to reach “$189 billion by the year […]

Why Every Business Needs A Mobile Wallet Strategy

businesses-mobile-wallet-strategy

To many, Passbook is more than just an example of mobile engagement through mobile wallet. To these people, digital wallets represent not only the future of how people are going to pay for goods and manage the coupons/special offers/loyalty programs that come their way. Passbook and other mobile wallet engagement strategies represent the true future […]

How Apple Pay Will Drive Mobile Wallet Adoption in 2015

Apple Pay in 2015

How would we describe Apple Pay in one word? We’d say Revolutionary. A major shift in consumer preference for the digital wallet is coming in 2015. Apple Pay may not be in your country yet, but soon it will be, and when it lands is your business going to be favorably positioned? More importantly are […]

How Apple Pay will Drive Mobile Wallet Adoption in 2015

applepay-apple-watch

Sign up for the Apple Pay & Mobile Wallet Webinar Webinar here What is your business doing with Apple Pay? If the answer to that is “nothing” or “I’m not sure”, then that’s okay. Ever since Apple Pay’s debut in late 2014, marketers, developers, investors, and mobile wallet experts have immediately seen the massive opportunity […]

5 Creative Uses of Mobile Wallet and Passbook

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You can listen to the audio here and download the mp3 for free: https://soundcloud.com/passkit/5-creative-uses-of-mobile-wallet-passbook. This video covers 5 mobile wallet case studies that will show you how different companies from different industries are capitalizing on mobile wallet technology. We take a close look at Ian Daburn (service), Walgreens (pharmaceutical chain), Subway (restaurant chain), Major League […]

5 Things Your Competitors Can Teach You About Mobile Wallet

Paper to Digital, Streamlined Customer Experience

You can listen to the audio here and download the mp3 for free: https://soundcloud.com/passkit/5-things-your-competitors-can-teach-you-about-mobile-wallet. This video covers 5 mobile wallet case studies that will show you how different companies from different industries are capitalizing on mobile wallet technology. We take a close look at Aeroflot (aviation), Marks & Spencer (retail/food), Harvester (restaurant chain), Fandango (movies), […]

6 Things About Apple Pay Your Boss Wants to Know

Apple Pay Passbook

Consumers in the US are now using their iPhones to make everyday payments, no physical wallet required. Thanks to Apple Pay, consumers are experiencing easier, faster and more secure transactions, all from the comfort of their beloved smartphone. However, there’s more to Apple Pay than meets the eye. At face value it may just be […]