A loyalty program that is properly built with clear goals and provides value to the customer can be extremely beneficial to the business. Areas such as customer knowledge, product and service differentiation, customer retention, and profitability can greatly increase with a proper loyalty program.
Here are the four cornerstones that a business should focus on in order to gain the most benefit from a loyalty program.
Want to know more about the four cornerstones of a good loyalty program? Check out The Guide To Loyalty Programs: Why You Need It and How To Succeed