Since the last year, the Chatbot popularity is skyrocketing and they have benefited a wide adoption already.
Thanks to developments in emerging technologies and Artificial Intelligence (AI), Chatbots are changing the way businesses communicate with the world, mainly their customers.
A ChatBot is an interactive program that talks to you and answers requests just like a real person. It uses Machine Learning through Artificial Intelligence to pick up on conversational cadences, allowing it to mimic human conversations and react to spoken or written prompts to deliver a service.
What explains the rise of Chatbots
Last year, Business Insider reported that messaging applications had more users than social media networks beginning in about the first quarter of 2015. With nearly 3 Billion monthly active users for the top 4 messaging apps in 2016. Messenger alone, was said to have about 900 million active users a month.
So, as messaging continues to grow in popularity and capability, it is safe to assume that consumers will want to interact with brands and services via chat as it is easier and faster to use. On the other hand, businesses could easily touch more and more customers thanks to the messaging apps affluence.
65.5% of smartphone user’s download 0 new app per month. Because they already have the apps they need (Facebook, Instagram, Whatsapp…) and don’t want new ones. Thus, it is way better to integrate your own Chatbot into one of the platforms from your user’s everyday routine instead of building a new one, loosing time and money.
Here’s 6 Benefits of using Chatbots for your Business
1. You can build a Chatbot really fast
Instead of waiting 8-9 months for your app to be built, you can create a simple Chatbot in only few days or a more developped one in few weeks.
2. Building a Chatbot is cheaper than building an App
There isn’t a specific price, it depends on what type of business are you running (small enterprise, medium, large…), what is your business goal (customer support, retention, subscription, plain entertainment…), number of messaging platforms you’re going for (Facebook Messenger, Kik, Telegram…), and what volume do you expect your Chatbot to have (hundreds, thousands, or millions of users or conversations). The price can start from US$ 3,000 and up.
3. A Chatbot is your trusted and reliable employee
A Chatbot is always on time, always available to help, always accurate, it’s working while your human employees are asleep or distracted.
Once set, a chatbot will perform the task it has been built to do, without fail, 24 hours a day, 7 days a week and will ask no salary.
4. Chatbots can engage in complex and developed conversations
Not only they can communicate in text about the toughest subjects (education, fashion, marketing…), but they can also employ rich content such as images, videos and PDFs, this is particularly interesting for businesses that want to show their products.
5. Chatbots can help generate leads
A chatbot can help move those potential customers on to providing their informations to a salesperson in the company so he can contact them.
6. A Chatbot can be multilingual and support up to 12 languages
Of course it is not an easy task to add a language as it requires a massive cultural awareness to ensure an enjoyable experience.