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Paul

Know Thy Customer. Get Mobile.

Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring

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Brandon Lane

Weekend In Tech Trends

Tech Trends- Nov 21-22 Hong Kong takes on Tesla, the mobile Genius Bar, and Facebook becomes your therapist, and more in this week’s Weekend in Tech Trends. Tech Trends 1) Tesla’s autopilot no longer available in Hong Kong Tesla owners in

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Brandon Lane

3 Reasons Why You Need Mobile Marketing

The world is changing. The days of massive TV and billboard ad campaigns are over. This may be a sad thought for creatives who reminisce about advertising’s heyday, but it has opened a whole new world for marketers. Mobile marketing

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