A blog about mobile wallet, beacons, and the Internet of Things
Ever wondered how to best market your mobile wallet content? In case you have – you might find this blog helpful! Once you have finished designing your mobile content on LoopyLoyalty or CherryPie, you need to consider the most efficient way to market this new content through the use of email. Through the combination of email marketing and mobile […]
Apple has announced that when iOS 10 is released you’ll be able to purchase products through Apple Pay from Safari on your Mac! With this announcement everyone here at PassKit is extremely excited about the prospect of having a seamless shopping experience right at your fingertips. For those who aren’t aware, Apple Pay is currently […]
Very. With the release of Apple Pay in Hong Kong last week you can’t blame us for being over-excited little puppies and using it at every possible opportunity! We know not everyone is as crazy about it as us with 20.5% not trying Apple Pay due to security concerns, but we’re hoping we can […]
Every company thinks “I’ll develop an app, it’ll be easy, cheap and quick. Everyone will download it and they’ll all love it! It’ll be the best app in the world!” but I hate to tell you, that’s just not true. You are not developing and maintaining a single app. As different brands have different […]
Mobile wallets are quickly becoming the replacement for the traditional wallet with 84% of shoppers already using mobiles for shopping activity before or after their in-store trip! Moreover, 89% of customers want personalisation and contextually (location and time) relevant information. Cue CherryPie… When making a pass through CherryPie you can choose whether or not to […]
Apple Pay has just launched in Hong Kong! Are you as excited as we are? We’re stoked to try this out and will share our experiences of transacting with Apple Pay throughout Hong Kong. For reference, here’s a list of stores that currently support Apple Pay. Apple Wallet Here’s how you can link your local […]
It’s only been a few hours since the WWDC Keynote and we’ve already been playing around with iOS 10 beta. We’ve highlighted some of the cool things that came out of WWDC 2016 in this post here. So far, we’d like to share what has changed so far in iOS 10 – specifically with Apple […]
It’s been 4 years since Apple introduced Passbook, which has been renamed Wallet. Since then we’ve also seen the emergence of other wallets such as Android Pay, Samsung Pay, WeChat Wallet, LG Pay, AliPay Wallet, and more. For those completely new to mobile wallet, here’s a quick primer. A mobile wallet is all your wallet […]
For those that have installed the latest version of iOS, which is iOS 9.3, you’ll notice a couple of changes to Apple Wallet. 1. Share Icon In previous versions of Apple Wallet, there was a share icon on the bottom left of the front of the pass, allowing users to share their pass via Message […]
Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring out what age their ideal product-purchasers are, where they live, what they love and what […]