A blog about mobile wallet, beacons, and the Internet of Things
Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring out what age their ideal product-purchasers are, where they live, what they love and what […]
Within the next 4 weeks, the entire contactless payments ecosystem is going to change. The big 3 – Apple Pay, Android Pay, and Samsung Pay – will all officially be available in the U.S. by the end of September. Android Pay (a revised Google Wallet and Tap and Pay experience) could arrive late August or early September. No one is […]
First, a little bit of history… 2011- Google Wallet 2012- Apple Passbook 2013- Apple iBeacon 2014- Apple Pay 2015- Android Pay- Apple Pay UK – Apple Wallet – Eddystone Mobile Payments and the Mobile Wallet are preparing to kill the leather wallet Has the leather wallet finally met its match? Since 2011, we have seen […]
With a recent report showing an Apple Pay usage decrease, people are beginning to wonder what the future of the mobile payment platform will look like. Some say it’s dying. Others say it just needs time. But perhaps, the main driver of Apple Pay adoption has been in front of us all along. The key […]
August 8-9 Apple keynote gets unofficial date, bike lock that saves lives, a ‘car in a bag’ and more tech trends in this week’s post. Tech Trend 1 – Apple iPhone and iOS9 keynote gets an unofficial date According to sources close to John Paczkowski and Apple, the fall keynote will be taking place the week […]
Neither HSBC, First Direct or Apple are talking about this system breaking issue. An issue that at worst presents a security risk, and at best makes it almost impossible for you to add a Card to Apple Pay UK. Which is why we’re bringing it to your attention. You heard it here first! Major HSBC and first direct Apple Pay Issue You were […]
Using Apple Pay in its current form makes paying easier as well as transaction times faster. But in true Apple fashion, it still isn’t enough. Which is why they’ve now decided to add a feature that will make using Apple Pay even faster. Currently, Apple Pay only activates once you tap your iPhone against an NFC terminal. […]
I only expect a few things out of my fast food. But what I do expect, I expect to be done well. Two of these things are that it’s fast and convenient. I expect it to be easy to order and ready in a short amount of time, so I can be on my way. That […]
There are few things in life you can be sure of: it will rain when you don’t have an umbrella, 3 buses will come at once after waiting an hour for one, and the world will love what Apple tells them to. You hate to admit it, but it’s true. Apple still rules what’s cool […]