Startup Networking in Lan Kwai Fong Just Got Digitally Sexier with Mettā

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Who says Lan Kwai Fong (LKF) is all about partying? Mettā, an entrepreneurs club located right in the heart of Lan Kwai Fong in the sky-high California Tower, held its grand opening on May 26. Their mission is to build the world’s largest network of entrepreneurs and serve as home for these entrepreneurs and innovators […]

How can a cosmetic company adopt an O2O marketing plan?

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I was recently asked to give some guidance and advice on how a well established cosmetics company (based in S.Korea) could make use of an O2O strategy and an omnichannel marketing plan.  This advice is not just relevant to the S.Korea market so I thought I’d share some of my suggestions here. You might even have experience employing […]

Three Successful Digital Loyalty Case Studies

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We cover a large variety of topics on the PassKit blog, including loyalty, customer engagement, beacons, mobile wallet and the online-to-offline channel. This specific post is going to feature three current users of Loopy Loyalty. They all made a revenue-strategic and environmentally friendly choice by making their own digital punch cards, and I’ll explain why […]

Know Thy Customer. Get Mobile.

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Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring out what age their ideal product-purchasers are, where they live, what they love and what […]

Mobile Wallet Case Study: Resorts World Manila

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Do you work in an industry that relies on tourism? Wondering how to innovate, and offer a new experience to your customers? Have you thought about O2O Marketing, mobile wallet, Apple Pay, Passbook or Android Pay? If you answered yes to at least one of those, you’ll appreciate this mobile wallet case study for Resorts World Manila. […]

Mobile Wallet Case Study: Pernod Ricard

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Do you want to increase customer engagement? Wondering how to innovate, and offer a new experience to your customers? Have you thought about mobile wallet and mobile payments? If you answered yes to at lest one of those, you’ll appreciate this mobile wallet case study for Pernod Ricard. It’s goes down well with the article […]

Mobile Wallet Case Study: Subway

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Do you work in the fast food industry? Wondering how to innovate, and offer a new experience to your customers? Have you thought about mobile wallet and mobile payments? If you answered yes to at lest one of those, you’ll appreciate this mobile wallet case study for Subway. And if you want to learn more about mobile […]

Mobile Wallet Case Study: Heathrow Airport

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  Want to see more mobile wallet case studies? Check these out: Mobile Wallet Case Study: Resorts World Manila Mobile Wallet Case Study: Heathrow Airport Mobile Wallet Case Study: Subway Mobile Wallet Case Study: Pernod Ricard Mobile Wallet Case Study: Global Wellness Mobile Wallet Case Study: Frenz Frenzy   Want to easily incorporate the Physical Web into your marketing […]

3 Reasons Fast Food And Mobile Payments Make A Quick Match

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I only expect a few things out of my fast food. But what I do expect, I expect to be done well. Two of these things are that it’s fast and convenient. I expect it to be easy to order and ready in a short amount of time, so I can be on my way. That […]

The Death of the Leather Wallet

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The days of making payments or collecting points with plastic cards are numbered. The physical wallet will soon be obsolete. And the Pew Research Center reports over 64% of Americans are already using the technology that will replace it. What’s more, BI Intelligence also predicts mobile in-store payments to reach “$189 billion by the year […]