The 4 Cornerstones That Every Loyalty Program Needs To Focus On- Infographic

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  A loyalty program that is properly built with clear goals and provides value to the customer can be extremely beneficial to the business. Areas such as customer knowledge, product and service differentiation, customer retention, and profitability can greatly increase with a proper loyalty program. Here are the four cornerstones that a business should focus […]

PassKit wants you to succeed in 2016. And we are giving away the amazing Loopy Loyalty mobile marketing solution for free.

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If you are a business owner or a marketer and you don’t have your brand in your customers’ smartphone then PassKit’s Loopy Loyalty is one of those must-have applications for 2016. And the best news is it won’t cost you a penny. Depending on where your business is located, up to 75% of your customers […]

WeChat Offers Insight Into The Future Of Apps And Mobile Payments

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WeChat is an extremely popular app in China and other parts of Asia, while it is best known for being a messaging app, WeChat is actually so much more. WeChat offers true insight into what an all-in-one platform looks like and could offer insight into the future of the entire mobile industry. The people outside […]

The Guide To Loyalty Programs: Why You Need It and How To Succeed

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Everyone is familiar with the concept of loyalty programs. Hotels, airlines, and grocery stores have the most well known loyalty programs. While most people feel they understand the concept and how it works, not everyone understands why it works or why a business should have a loyalty program. In addition, people don’t always understand the role […]

3 Ways The Mobile Wallet Affects Your Retail Marketing Strategy

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In today’s business world, you can’t just sit back and expect customers to come to you. As much as people like to say “build it and they will come”, you are not Noah, and you are not building an arc. So instead, you are forced to have a different philosophy on how to get customers […]

Using Apple Pay Will Be Even Faster With This New iOS 9 Feature

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Using Apple Pay in its current form makes paying easier as well as transaction times faster. But in true Apple fashion, it still isn’t enough. Which is why they’ve now decided to add a feature that will make using Apple Pay even faster. Currently, Apple Pay only activates once you tap your iPhone against an NFC terminal. […]

3 Reasons Fast Food And Mobile Payments Make A Quick Match

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I only expect a few things out of my fast food. But what I do expect, I expect to be done well. Two of these things are that it’s fast and convenient. I expect it to be easy to order and ready in a short amount of time, so I can be on my way. That […]

3 Easy Steps To Make A Digital Loyalty Card Program

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Both for economical and environmental reasons – paper is dying. People consume their news, magazines, and books all through digital. So why not make their wallet content digital as well? According to The 2015 Loyalty Report– “48% of loyalty program members would like to engage with a digital loyalty card program through their mobile devices.” As […]

Why Every Business Needs A Mobile Wallet Strategy

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To many, Passbook is more than just an example of mobile engagement through mobile wallet. To these people, digital wallets represent not only the future of how people are going to pay for goods and manage the coupons/special offers/loyalty programs that come their way. Passbook and other mobile wallet engagement strategies represent the true future […]

How To Engage Your Customers Through Mobile Wallet

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If you want to take customer engagement seriously, then you’re going to have to take mobile wallet engagement seriously as well. As more and more people rely on their smartphones for so many different aspects of their lives, concepts like mobile wallet engagement is a strategy businesses simply cannot ignore. The mobile wallet represents one […]