A blog about mobile wallet, beacons, and the Internet of Things
Both for economical and environmental reasons – paper is dying. People consume their news, magazines, and books all through digital. So why not make their wallet content digital as well? According to The 2015 Loyalty Report– “48% of loyalty program members would like to engage with a digital loyalty card program through their mobile devices.” As […]
To many, Passbook is more than just an example of mobile engagement through mobile wallet. To these people, digital wallets represent not only the future of how people are going to pay for goods and manage the coupons/special offers/loyalty programs that come their way. Passbook and other mobile wallet engagement strategies represent the true future […]
If you want to take customer engagement seriously, then you’re going to have to take mobile wallet engagement seriously as well. As more and more people rely on their smartphones for so many different aspects of their lives, concepts like mobile wallet engagement is a strategy businesses simply cannot ignore. The mobile wallet represents one […]
The Future Of Loyalty Programs Loyalty programs are not a new concept unto themselves. Brands have been increasing their reputation and reach for decades with programs designed to retain current customers, while giving potential customers incentives to come on board. There is no question that your brand takes the subject of customer loyalty seriously to […]
Customer loyalty: the ability to acquire and retain repeat customers. Whether you manage a small local diner or a large global corporation, customer loyalty is important to you and it should not be overlooked. Today we are going to put to rest 12 customer loyalty myths in order to help your business better promote customer […]
1. Cats, just like loyal customers, need the right amount of affection. 2. If you haven’t seen them in a few days, don’t fret, they’ll come back to you. 3. They don’t like having their every move tracked. 4. Cats, like loyal customers, love shiny new toys. 5. Sometimes they just want affection and some […]
Is customer retention something your boss is always bugging you about? Are you having problems retaining customers? Are you trying to expand your current loyal customer base? Harvard Business School studies have shown that ‘increasing customer retention rates by 5% increases profits by 25% to 95%.’ Now that’s something to get excited about! Assuming that […]
Businesses are not always aware to what extent their customer retention strategy can increase their sales. Customer loyalty is more important than ever, and businesses need the right tools and strategies to thrive. A loyalty program is not just about distributing a loyalty card that your customers will store in their bulky wallet. It is not […]
Over the past couple of months, we’ve been working on a secret project for all of you. Given that 2014 is coming to a close, we’d like to share a product that you can get started with today to march into 2015 strong. There are so many different loyalty strategies out there, but customer retention […]