By now, we all know that publishing high quality content is king to acquiring more customers and driving more people to your company’s store or website. And yes, there are supposedly optimal times to post updates and information on social media in order to capture the attention of customers at an opportune time.
But what if amidst all the types of media and information a customer receives each day, you are able to instantly deliver content to them when they are most likely to act upon it? No, we don’t mean having it appear at the top of their news feeds. More like when they are in a certain section of a store deciding on whether or not to make a purchase. Get ready to take your content marketing strategy to the next level with iBeacon technology.
iBeacon is an indoor positioning system that uses Bluetooth Low Energy (BLE) to notify nearby smart devices of its presence. Beacons are placed throughout stores and venues to determine a customer’s location and used to deliver content or a form of interaction directly to their smartphones. For example, a customer browsing in a store can receive additional product information or discounts when standing in the shoes department. But the application for iBeacon expands beyond retail. For example, providing VIP services for privileged guests at a hotel, navigation through a museum, treasure hunt games and activities – the list goes on.
While the current focus for content marketing is in developing and sharing amazing content online, it’s also possible to deliver quality content to customers in an offline setting (i.e. in a store). Businesses can now strategically market and distribute valuable content to customers based on their location or proximity to certain items. This location aware application enables marketers and businesses to redefine the customer experience and provide them with content that is actually meaningful.
This offers content marketers the ability to know exactly where their customers are and immediately engage them with timely, relevant, and valuable interactions. While quality of content is superior, timing in delivery is equally as important in driving profitable customer action.
The entire marketing realm has changed these past few years but there is no doubt that it is the age of the consumer. Modern content marketing initiatives gets the consumer’s attention, but content marketing with iBeacon has the potential to not only attract but to convert customers from window shoppers to loyal customers.
Kickstart your content marketing strategies with iBeacon today! Visit https://passkit.com/buy-ibeacon/ to get started.