At the end of the demo, the audience will be able to:
- Describe the main benefits of iBeacon technology.
- Understand why the distance measured is not precise.
- Articulate how differentiated proximity services can be delivered using iBeacon ranges.
- Identify opportunities to use Passbook passes and iBeacon technology to drive traffic and loyalty.
PassKit connects the physical world to the digital world (via mobile wallet such as Apple Pay and Android Pay and proximity marketing with iBeacons) by enabling information, experiences or tokens of value that are relevant to a person’s location, preferences and/or behaviours to be pushed to the smartphone. Businesses use PassKit to integrate technologies like Apple’s iBeacon and Passbook, to create unique and remarkable experiences for their customers today.
As smartphone and micro-location technology continue to evolve, PassKit remains on the cutting edge, ensuring these innovations are instantly accessible to everyone. Founded in June 2012 and headquartered in Hong Kong, PassKit is already being used by thousands of pioneering companies worldwide.