PassKit Blog

The ultimate guide to Apple Wallet and Google Pay passes

  • The PassKit Portal
  • Loopy Loyalty

ChatBots – what you should know about them, who’s using them and how they are the next Internet Revolution

Posted on April 19, 2017 by Mehdi Harti Leave a Comment

Tweet about this on Twitter0Share on Facebook0Share on Google+0Share on LinkedIn0Pin on Pinterest0

 
ChatBots – Everyone’s talking about them, and more and more companies are starting to use them. In fact, 80% of businesses want chatbots by 2020. Facebook Messenger has been luring brands and developers to its platform to create bots and that’s working great. But, what is a ChatBot? Are there real benefits to using them? How do they work? Who’s using them? And how do I get started?

 

What is a ChatBot and how does it work?

A ChatBot is an interactive program that talks to you and answers requests just like a real person. It uses Machine Learning through Artificial Intelligence to pick up on conversational cadences, allowing it to mimic human conversations and react to spoken or written prompts to deliver a service.

The ChatBot is a user interface which can be plugged into a number of data sources so it can deliver informations or services on demand; such as weather forecasts, breaking news or booking a hotel room.

There is 2 different types of ChatBots

–The messaging one: Its functions are based on rules, and typically it can only respond to very specific commands. It is smart…but only as it is programmed to be.

Magic Chatbot on Messenger
Source: https://blog.zipfworks.com/conversational-commerce-chatbots/

–The virtual assistant one: It uses Artificial Intelligence and understands language, not just commands. You can talk to it, order it to buy you stuff, to find you some informations etc.

The Best-Performing ChatBots can answer (almost) every question just like Apple’s Siri,  Amazon’s Alexa, Google Assistant and some others.

Best Performing ChatBots e.g. Siri

 

Why should we use a ChatBot and what are the benefits?

Last year, Business Insider reported that messaging applications had more users than social media networks beginning in about the first quarter of 2015. With nearly 3 Billion monthly active users for the top 4 messaging apps in 2016. Messenger alone, was said to have about 900 million active users a month.

Messaging Apps have surpassed Social Networks
Source: http://www.businessinsider.com/the-messaging-app-report-2015-11

So, as messaging continues to grow in popularity and capability, it is safe to assume that consumers will want to interact with brands and services via chat as it is easier and faster to use. On the other hand, businesses could easily touch more and more customers thanks to the messaging apps affluence.

 

How do ChatBots work?

Bot developers use bot frameworks and software development kits to create their bots for chatting, shopping, booking travel etc. These frameworks or tools enable them to improve their bots by getting inputs from user, processing the input with help of some AI and NLP (In some cases), and then give user the services as per the bot’s purpose of creation or they can just code the whole script and incorporate it into the framework. Once up and running, a ChatBot requires a training period, during which the system learns how to best match user’s questions to appropriate responses.

Basically bots recognize key words in the users input and then access a database to give a predefined response or do a predefined act. “Siri, what’s the weather going to be like today?” “Alexa, turn off the lights.”

 

Some examples of how ChatBots can be used

  • News ChatBot: Ask it to tell you when ever something interesting happens.
  • Weather ChatBot: Get the weather whenever you ask.
  • Grocery ChatBot: Help me pick out and order groceries for the week.
  • Life Advice ChatBot: I’ll tell it my problems and it helps me think of solutions.
  • Personal Finance ChatBot: It helps me manage my money better.
  • Scheduling ChatBot: Get me a meeting with someone on the Messenger team at Facebook.

 

Some Brands that use ChatBots

 

Brands Using ChatBots

Here’s a list of some brands that daily use ChatBots to interact with their customers:

SOCIAL GOOD:

  • HelloVote
  • UNICEF

UTILITIES:

  • Hewlett Packard
  • The Weather Channel
  • Staples

TRAVEL

  • KLM Royal Dutch Airlines
  • Hipmunk
  • Expedia
  • Uber
  • Lyft
  • Skyscanner

FINANCIAL

  • Fidelity
  • Capital One
  • NerdWallet
  • RBS

BEAUTY & FASHION

  • Victoria Secret PINK
  • Tommy Hilfiger
  • H&M
  • Sephora
  • Burberry

RETAIL AND E-COMMERCE

  • 1-800-Flowers
  • eBay
  • Macy’s
  • Casper

FOOD

  • Trolli
  • Whole Foods
  • Taco Bell
  • Domino’s
  • Burger King
  • Wingstop
  • Pizzahut

SPORTS

  • theScore
  • NBA
  • Sports Illustrated
  • Copa 90
  • Toni
  • NFL

HEALTH

  • Baidu
  • HealthTap
  • Boston Children’s Hospital
  • MedWhat

PUBLISHERS

  • NY Times
  • CNN
  • Today Show
  • NBC
  • WSJ

MEDIA & ENTERTAINMENT

  • Fandango
  • Stubhub
  • Disney
  • Universal Studios
  • Activision
  • Mattel

How can I implement a ChatBot for my business?

If you’d like to implement a ChatBot for your business, get in touch with us here: https://passkit.com/custom/

Tweet about this on Twitter0Share on Facebook0Share on Google+0Share on LinkedIn0Pin on Pinterest0

Filed Under: Blockchain, Blog, Customer Loyalty, Productivity Tagged With: apps, business planning, chat bots, customer experience, customer loyalty, customer service, mobile engagement, social media, user statistics

Design your own digital coupons in minutes banner
Mobilize your loyalty program today banner image
Digitize your members cards now - banner image
cpad-01

Tag Cloud

android Android Pay apple apple passbook Apple Pay apple wallet apps artificial intelligence BLE blockchain business Create Passbook Passes creating innovative passbook pass customer loyalty digital wallet google pay google play how to use passbook how to use passkit ibeacon iOS7 iOS8 loopy loyalty mobile loyalty programs mobile marketing Mobile Payments mobile wallet passbook passbook ideas Passbook management Passbook samples Passbook solutions Passbook Updates Passbook update services Pass Designer Pass Kit Passkit Pass Kit API Passkit API PassKit Benefits PassKit Features passwallet smartphone Start using Passbook WWDC
Design your own digital coupons in minutes banner
Mobilize your loyalty program today banner image
Digitize your members cards now - banner image

Popular Posts

  • How to Configure your iPhone as an iBeacon Transmitter
  • The Guide To Loyalty Programs: Why You Need It and How To Succeed
  • How to use Eddystone-URL and what is meant by “no need for an app”
  • Everyone Is Wrong About Apple Pay
cpad-01
Design your own digital coupons in minutes banner
Mobilize your loyalty program today banner image

Recent Posts

  • Why You Need to Ditch Your Paper Punch Card in 2021
  • Community Membership Cards
  • Scan Apple Wallet & Google Pay passes using the CodeREADr app
  • How to set up and Run your digital coupon campaign
  • Design digital coupons for Apple Wallet and Google Pay

Follow Us

  • 
  • 
  • 
  • 
  • 
  • 

The PassKit Platform

Extend your mobile reach by integrating Apple Wallet and Google Pay passes into your customers experience.

Sign up for free

Loopy Loyalty

Easily design digital stamp cards for Apple Wallet and Google Pay. Including free stamper app.

Sign up for free

Copyright © 2021 · · PassKit, Inc. ·