Samsung Rewards Program
Blog
Nicholas Bortoluzzi

Samsung Pay launching Rewards Program

At the Money 20/20 conference in Las Vegas last October, Samsung expressed their intention to turn Samsung Pay into a mobile wallet that, on top of payments, is also about convenience and loyalty benefits. Samsung already implemented part of the convenience part

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Blog
Nicholas Bortoluzzi

Traditional marketing is becoming obsolete

Consumers have come to expect the same level of personalisation and service in the physical store as well as they do in the e-commerce environment. How can brands and retailers step up their marketing efforts to better deliver to their

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how to add identity card to WeChat
Blog
Nicholas Bortoluzzi

You can now add your Identity card to WeChat

Chinese Tencent recently made it possible for Chinese citizens residing in Nanning to electronically link their ID cards to WeChat. Electronic identity cards will eliminate the need to carry a physical card around NOTE: you might also be interested in

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Blog
Nicholas Bortoluzzi

Shifting mindset about Mobile

How is mobile changing consumers’ expectations? Consumers are highly mobile, with a forecasted 70% of world population owning a smartphone by 2020. In the US, adults spend almost 70 hours a month on their mobile.  Furthermore, around half of adult

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