What are the main benefits of an O2O strategy?

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Since Alex Rampell first coined the term O2O (online-to-offline) in 2010, we’ve seen many businesses jumping onto the O2O bandwagon. But have you ever really thought about why? Other than putting the latest buzz words in a company report, what are the real benefits of an O2O strategy? At a high level, there are 3 key benefits: […]

Building Perpetual Loyalty

How Businesses Need to Leverage Facebook’s One Billion Users Recent discussions with customers and prospects have consistently involved utilizing social media to decrease marketing costs and increase ROI (return on investment) on marketing campaigns. Can you relate to some of these comments? “We’ve built a Facebook fan page, and have increased Facebook likes, but it […]